LAS VEGAS, NV – Las Vegas Market will host the 8th annual “Up on the Roof” gala charity event benefiting Gift for Life during the Summer 2018 Las Vegas Market. The 2018 fundraiser theme is “Erase Hate: A Celebration of Love,” in connection with the 20th anniversary of the murder of Matthew Shepard.
Gift for Life is the sole charitable organization for the gift, stationery and home décor industries and raises funds for HIV/Aids treatment, prevention, education and advocacy.
“Las Vegas Market is deeply committed to the industry’s chosen charity,” said Esther Ossei-Anto, senior marketing manager, International Market Centers and a newly-appointed Gift for Life board member. “This year, our supportive efforts take on a new dimension, with the theme of ‘Erase Hate: A Celebration of Love,’ memorializing the 20th anniversary of Matthew Shepard’s murder, a turning point in the American conversation about hate and how we as a people address our fears around things we do not know or understand. Las Vegas Market is proud to lend our voices to this dialogue and to demonstrate our continuing dedication to the industry charity.”
Leading multi-line sales agency Fine Lines will host a special “meet-and-greet” with Judy Shepard, Matthew’s mother and president of the Matthew Shepard Foundation, on Monday, July 30 from 12 – 4 p.m. in its showroom on C10, including a special signing of her book, The Meaning of Matthew, My Son’s Murder in Laramie and A World Transformed. Shepard will also be attending the Up on the Roof benefit.
“In today’s environment, more than ever, it is important that we remember Matthew, the impact of his murder and the tremendous work, love and passion that resulted,” said Matt Katzenson, Fine Lines chief executive and vice-chair of Gift for Life.
Fine Lines is the sales and marketing representative for Chavez for Charity, a supplier of signature colorful bracelets, necklaces and earrings sold to raise awareness and funds for critical causes worldwide. Chavez for Charity will introduce a special Matthew Shepard 20th anniversary commemorative bracelet at the Summer Market.
“Supporting the Matthew Shepard Foundation has been a key part of Chavez for Charity’s DNA from day one,” said Julie Chavez, founder/chief creative officer of Chavez for Charity. “In 2018, our primary focus is the ‘Erase Hate’ initiative and sharing Matthew’s story with the world.”
The 2018 Up on the Roof event will be held on Monday, July 30 from 6 – 8 p.m. in the WorldView Ballroom on Floor 16 of Building B. Party-goers will enjoy a full bar, hors d’oeuvres, dancing, a silent auction, entertainment and an opportunity to purchase the Chavez for Charity Matthew Shepard 20th anniversary commemorative bracelets and “Erase Hate” t-shirts. Up on the Roof tickets, which cost $25 each, or five for $100, are available online at https://splashthat.com/sites/view/upontheroof2018.splashthat.com and at specially designated kiosks onsite in the Grand Plaza, C10 and in the Pavilions during Las Vegas Market. Proceeds from the 2018 event will benefit DIFFA: Design Industries Foundation Fighting AIDS and the Matthew Shepard Foundation.